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Proudly Australian owned since 1930!

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    Blue Lingerie

    Sale
    49% off
    After Dark Mid Summer Gee $7.50 $14.95
    (0)
    Sale
    57% off
    Be Sweet Print & Lace Push Up Bra $15.00 $34.95
    (1)
    Sale
    33% off
    Be Free Lace Short $10.00 $14.95
    (5)
    Sale
    33% off
    Bombshell Bikini $10.00 $14.95
    (1)
    Sale
    42% off
    Brazilian Push Up Bra $20.00 $34.95
    (27)
    Sale
    49% off
    Brazilian Baby Doll Chemise $20.00 $39.95
    (11)
    Sale
    42% off
    Alive Graduated Push Up Bra $19.95 $34.95
    (0)
    Sale
    33% off
    Alive Brazilian Bikini $10.00 $14.95
    (12)
    Daily Essentials Stretch Lace & Cotton Full Brief (219) $18.95
    (32)
    Daily Essentials Stretch Lace & Cotton Hi-Cut (219) $18.95
    (20)
    Sale
    49% off
    Smooth All Over Lace Full Brief $10.00 $19.95
    (1)
    Sale
    49% off
    Smooth All Over Lace Hi Cut $10.00 $19.95
    (0)
    Sale
    26% off
    2 Pack Daily Essentials Stretch Lace & Cotton Full Brief (219) $24.95 $34.00
    (32)
    Sale
    42% off
    Be Free Lace Balconette Bra $20.00 $34.95
    (6)
    Sale
    26% off
    2 Pack Daily Essentials Stretch Lace & Cotton Hi-Cut (219) $24.95 $34.00
    (20)
    Sale
    41% off
    2 Pack Smooth All Over Lace Full Brief $19.95 $34.00
    (0)
    Sale
    41% off
    2 Pack Smooth All Over Lace Hi Cut $19.95 $34.00
    (0)
    Ladies Plain Wool Blend Crew Sock $10.00
    (0)
    Sale
    26% off
    2 Pack Daily Essentials Stretch Lace & Cotton Full Brief (219) $24.95 $34.00
    (32)
    Daily Essentials Stretch Lace & Cotton Full Brief (219) $18.95
    (32)
    Brazilian Bikini $14.95
    (35)
    2 Pack Brazilian Bikini $28.00
    (35)
    Sale
    26% off
    2 Pack Daily Essentials Stretch Lace & Cotton Hi-Cut (219) $24.95 $34.00
    (20)
    Sale
    26% off
    2 Pack Daily Essentials Stretch Lace & Cotton Full Brief (219) $24.95 $34.00
    (32)
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    Our blue lingerie collection includes our favourite cute and sexy blue bras, underwear, matching sets and babydoll chemises. Shop lingerie in navy, light blue, teal, turquoise and more luscious blue shades!

    Size Guide

    Find your best fit.

    Size Guide
    Knickers
    CM IN
    Size Hip Waist
    XS (8) 92 - 97 59 - 64
    S (10) 97 - 102 64 - 69
    M (12) 102 - 107 69 - 74
    L (14) 107 - 112 74 - 79
    XL (16) 112 - 117 79 - 84
    2XL (18) 117 - 122 84 - 89
    3XL (20) 122 - 127 89 - 94
    4XL (22) 127 - 132 94 - 99
    Size Hip Waist
    XS (8) 36 - 38 23 - 25
    S (10) 38 - 40 25 - 27
    M (12) 40 - 42 27 - 29
    L (14) 42 - 44 29 - 31
    XL (16) 44 - 46 31 - 33
    2XL (18) 46 - 48 33 - 35
    3XL (20) 48 - 50 35 - 37
    4XL (22) 50 - 52 37 - 39
    Bodysuits, Camis & Chemises
    CM IN
    Size Hip Waist Underbust Cup
    XS (8) 92 - 97 59 - 64 62 - 67 AA - B
    S (10) 97 - 102 64 - 69 67 - 72 A - C
    M (12) 102 - 107 69 - 74 72 - 77 B - C
    L (14) 107 - 112 74 - 79 77 - 82 B - D
    XL (16) 112 - 117 79 - 84 82 - 87 C - D
    Size Hip Waist Underbust Cup
    XS (8) 36 - 38 23 - 25 24 - 26 AA - B
    S (10) 38 - 40 25 - 27 26 - 28 A - C
    M (12) 40 - 42 27 - 29 28 - 30 B - C
    L (14) 42 - 44 29 - 31 30 - 32 B - D
    XL (16) 44 - 46 31 - 33 32 - 34 C - D
    Soft Cup Bras
    CM IN
    Band
    Triangle Cup
    UK/USA 30 32 34 36 38
    AUS 8 10 12 14 16
    Underband (cm)
    62 - 67 67 - 72 72 - 77 77 - 82 82 - 87
    A S S/M M L XL
    B S S/M M L XL
    C S S/M M L XL
    D S S/M M L XL
    Underband (in)
    24 - 26 26 - 28 28 - 30 32 - 34 34 - 36
    A S S/M M L XL
    B S S/M M L XL
    C S S/M M L XL
    D S S/M M L XL
    Bra size calculation chart
    CM IN
    UK/USA 30 32 34 36 38
    AUS 8 10 12 14 16
    Underbust Measurement (cm)
    Measure firmly around ribcage, directly underneath breasts.
    62 - 67 67 - 72 72 - 77 77 - 82 82 - 87
    Overbust Measurement (cm)
    Measure loosely around fullest part of bust.
    AA 72 - 75 77 - 80 82 - 85 87 - 90 92 - 95
    A 75 - 77 80 - 82 85 - 87 90 - 92 95 - 97
    B 77 - 80 82 - 85 87 - 90 92 - 95 97 - 100
    C 80 - 82 85 - 87 90 - 92 95 - 97 100 - 102
    D 82 - 85 87 - 90 92 - 95 97 - 100 102 - 105
    DD 85 - 87 90 - 92 95 - 97 100 - 102 105 - 107
    E 92 - 95 97 - 100 102 - 105 107 - 110
    F 95 - 97 100 - 102 105 - 107 110 - 112
    G 102 - 105 107 - 110 112 - 115
    H 105 - 107 110 - 112 115 - 117
    Underbust Measurement (in)
    Measure firmly around ribcage, directly underneath breasts.
    24 - 26 26 - 28 28 - 30 30 - 32 32 - 34
    Overbust Measurement (in)
    Measure loosely around fullest part of bust.
    AA 28 - 29 30 - 31 32 - 33 34 - 35 36 - 37
    A 29 - 30 31 - 32 33 - 34 35 - 36 37 - 38
    B 30 - 31 32 - 33 34 - 35 36 - 37 38 - 39
    C 31 - 32 33 - 34 35 - 36 37 - 38 39 - 40
    D 32 - 33 34 - 35 36 - 37 38 - 39 40 - 41
    DD 33 - 34 35 - 36 37 - 38 39 - 40 41 - 42
    E 36 - 37 38 - 39 40 - 41 42 - 43
    F 37 - 38 39 - 40 41 - 42 43 - 44
    G 40 - 41 42 - 43 44 - 45
    H 42 - 43 44 - 45 46 - 47

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