Shop our Insanely Comfy briefs, underwear made from a bio-based fabric for a buttery-soft, barely-there feel that's genuinely difficult to describe without wearing them. Comfy underwear for women that delivers all-day comfort without digging, rolling or riding up.
What makes Insanely Comfy different from regular underwear starts with the fabric. Insanely Comfy briefs are made from a plant-based material with the result being comfy underwear with a smooth, supportive fit that stays comfortable from morning to night.
The fit is designed to match the fabric. Insanely Comfy briefs feature no-dig edges that don't leave marks in the skin, a smooth waistband that sits without rolling or pinching, and a cut that stays in place without adjustment throughout the day. Available in Mid Rise and Full Brief styles in single and 2-pack options across a range of sizes and colours, these are the comfy underwear women reach for first every time they're clean.
Browse Insanely Comfy alongside our Pure Cotton range for more natural fabric choices. Free AU delivery on orders over $75.