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Proudly Australian owned since 1930!

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    Alive Full-Priced Styles

    Fresh colours, same comfort you love. Discover our latest arrivals from the Alive collection. Explore smooth t-shirt bras and wire free bandeau bras for everyday staples, full figure wire free bras for fuller busts and Brazilian cut bikini briefs to complete your set.

    Alive Bandeau Bra $34.95
    Alive Bandeau Bra $34.95
    Alive T-Shirt Bra $34.95
    Alive T-Shirt Bra $34.95
    NEW IN
    Alive Bandeau Bra $34.95
    NEW IN
    Alive Brazilian Bikini $14.95
    NEW IN
    Alive T-Shirt Bra $34.95
    NEW IN
    Alive Bandeau Bra $34.95
    NEW IN
    Alive Brazilian Bikini $14.95
    NEW IN
    Alive T-Shirt Bra $34.95

    The latest Alive arrivals, updated each season with new colours and styles in our bestselling ultra-soft, buttery microfibre.

    The Alive T-Shirt Bra and Alive Bandeau Bra are the everyday staples, both in brushed microfibre with a smooth, no-dig fit that works under anything. For fuller busts, the Alive Supportive Full Figure Wirefree Bra delivers wire-free support through wide structured wings designed for D cup and above. The Alive Brazilian Bikini pairs naturally with any bra in the range for an easy matching set.

    Browse the full Alive collection including sale styles, or shop matching sets to coordinate your bra and brief. Free AU delivery on orders over $75*

    Size Guide

    Find your best fit.

    Size Guide
    Knickers
    CM IN
    Size Hip Waist
    XS (8) 92 - 97 59 - 64
    S (10) 97 - 102 64 - 69
    M (12) 102 - 107 69 - 74
    L (14) 107 - 112 74 - 79
    XL (16) 112 - 117 79 - 84
    2XL (18) 117 - 122 84 - 89
    3XL (20) 122 - 127 89 - 94
    4XL (22) 127 - 132 94 - 99
    Size Hip Waist
    XS (8) 36 - 38 23 - 25
    S (10) 38 - 40 25 - 27
    M (12) 40 - 42 27 - 29
    L (14) 42 - 44 29 - 31
    XL (16) 44 - 46 31 - 33
    2XL (18) 46 - 48 33 - 35
    3XL (20) 48 - 50 35 - 37
    4XL (22) 50 - 52 37 - 39
    Bodysuits, Camis & Chemises
    CM IN
    Size Hip Waist Underbust Cup
    XS (8) 92 - 97 59 - 64 62 - 67 AA - B
    S (10) 97 - 102 64 - 69 67 - 72 A - C
    M (12) 102 - 107 69 - 74 72 - 77 B - C
    L (14) 107 - 112 74 - 79 77 - 82 B - D
    XL (16) 112 - 117 79 - 84 82 - 87 C - D
    Size Hip Waist Underbust Cup
    XS (8) 36 - 38 23 - 25 24 - 26 AA - B
    S (10) 38 - 40 25 - 27 26 - 28 A - C
    M (12) 40 - 42 27 - 29 28 - 30 B - C
    L (14) 42 - 44 29 - 31 30 - 32 B - D
    XL (16) 44 - 46 31 - 33 32 - 34 C - D
    Soft Cup Bras
    CM IN
    Band
    Triangle Cup
    UK/USA 30 32 34 36 38
    AUS 8 10 12 14 16
    Underband (cm)
    62 - 67 67 - 72 72 - 77 77 - 82 82 - 87
    A S S/M M L XL
    B S S/M M L XL
    C S S/M M L XL
    D S S/M M L XL
    Underband (in)
    24 - 26 26 - 28 28 - 30 32 - 34 34 - 36
    A S S/M M L XL
    B S S/M M L XL
    C S S/M M L XL
    D S S/M M L XL
    Bra size calculation chart
    CM IN
    UK/USA 30 32 34 36 38
    AUS 8 10 12 14 16
    Underbust Measurement (cm)
    Measure firmly around ribcage, directly underneath breasts.
    62 - 67 67 - 72 72 - 77 77 - 82 82 - 87
    Overbust Measurement (cm)
    Measure loosely around fullest part of bust.
    AA 72 - 75 77 - 80 82 - 85 87 - 90 92 - 95
    A 75 - 77 80 - 82 85 - 87 90 - 92 95 - 97
    B 77 - 80 82 - 85 87 - 90 92 - 95 97 - 100
    C 80 - 82 85 - 87 90 - 92 95 - 97 100 - 102
    D 82 - 85 87 - 90 92 - 95 97 - 100 102 - 105
    DD 85 - 87 90 - 92 95 - 97 100 - 102 105 - 107
    E 92 - 95 97 - 100 102 - 105 107 - 110
    F 95 - 97 100 - 102 105 - 107 110 - 112
    G 102 - 105 107 - 110 112 - 115
    H 105 - 107 110 - 112 115 - 117
    Underbust Measurement (in)
    Measure firmly around ribcage, directly underneath breasts.
    24 - 26 26 - 28 28 - 30 30 - 32 32 - 34
    Overbust Measurement (in)
    Measure loosely around fullest part of bust.
    AA 28 - 29 30 - 31 32 - 33 34 - 35 36 - 37
    A 29 - 30 31 - 32 33 - 34 35 - 36 37 - 38
    B 30 - 31 32 - 33 34 - 35 36 - 37 38 - 39
    C 31 - 32 33 - 34 35 - 36 37 - 38 39 - 40
    D 32 - 33 34 - 35 36 - 37 38 - 39 40 - 41
    DD 33 - 34 35 - 36 37 - 38 39 - 40 41 - 42
    E 36 - 37 38 - 39 40 - 41 42 - 43
    F 37 - 38 39 - 40 41 - 42 43 - 44
    G 40 - 41 42 - 43 44 - 45
    H 42 - 43 44 - 45 46 - 47

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