When it comes to lingerie, finding the right balance between comfort and style can feel like a daunting task, especially as we’re entering the cooler months. You want to feel confident and look chic, but let’s face it - comfort matters too, if not the most! After all, you’re wearing your lingerie all day, so it’s important that you feel supported and comfortable. 

Comfort Starts with the Right Fit

It doesn’t matter how stylish or trendy a piece of lingerie is - if it doesn’t fit properly, it’s not going to be comfortable. In fact, a poor fit can ruin your entire day (not to mention your mood). To get the most comfort out of your lingerie, make sure you’re wearing the right size. Don’t be afraid to invest in a professional bra fitting, or take the time to measure yourself at home with our Bra Fit Quiz. 

Once you have the right fit and size, it’s important to understand what you’re looking for, whether you need a more full coverage style or something a little more revealing. Our Alive Bandeau Bra is the perfect bra when you’re wanting a full-coverage bra that provides ultimate comfort and warmth.

Soft Fabrics for All-Day Comfort

The fabric you choose plays a huge role in comfort. Smooth microfibre, soft cotton, breathable lace - each fabric has its own benefits depending on your needs. 

With cotton, it’s perfect for everyday wear. It’s soft, breathable and moisture-wicking. If you want something that feels natural and easy on the skin, our Pure Cotton Bikini is the perfect everyday knicker. If you’re thinking you want something a little more exciting, you can go with a lace piece. Lace lingerie is undeniably sexy, but it can also be comfortable when designed correctly. Our Daily Essentials Cotton & Floral Lace Full Brief is the perfect mix between comfort & sexy. 

Style Without Sacrifice

Lingerie doesn’t have to be a trade off between comfort and style. While lace and underwire bras are traditionally associated with sexy lingerie, there are now countless options that combine elegance with functionality. Wire Free styles have become a wardrobe staple for many women because they offer support but are extremely comfortable and can be worn all day without causing any discomfort. Our Total Comfort Wirefree Push Up Bra offers effortless comfort and support, while still giving you that sexy lift!

So, lingerie most certainly doesn’t need to be a choice between comfort or style. The key is to find pieces that support you physically, as well as emotionally! Whether you’re opting for soft cotton basics, seductive lace numbers, or a mix of both, there’s no reason why you can’t have the best of both worlds!