Millennial Pink - the dusty, soft and not-quite pastel hue that dominated Instagram feeds and fashion blogs in the mid 2010s. Remember that? Well, it's having a MAJOR moment again. This time though, it's making waves in the world of lingerie! This comeback feels less like a nostalgic throwback and more like the reinvention of femininity, comfort, and empowerment.

Back in its heyday, millennial pink was more than just a colour. It was a cultural movement. It softened the rigid norms around femininity and embraced vulnerability and boldness all at once. We have continued to incorporate the notion of nostalgia which you can see through our styles and colours. Our Alive Bandeau Bra & G-String in Pink Lace is the perfect example of bringing back this feminine colour in a fun and innovative way. 

At Kayser, we're tapping into pink's renewed relevance to create pieces that blend comfort with sensuality. Unlike the hyper sexy and high glam looks of the early 2000s, we're embracing the intimate and the intentional. Think pink chemises, high waisted briefs and comfortable bralettes. Our Brazilian Babydoll Chemise is a great piece that ties into this theme.

Fashion's cyclical nature plays a role (of course) - but the return of millennial pink seems to speak to something deeper. Post-pandemic, consumers are leaning into self-care, body positivity and intentional dressing - even under their clothes. Lingerie in soft pinks feels less about seducing others and more about feeling grounded and comfortable in your own skin. What we love about our Brazilian Push Up Bra in Super Pink, is that it truly embodies these notions of nostalgia, body positivity and self care. 

Millennial pink has evolved from an aesthetic trend into a visual shorthand for quiet confidence. In lingerie, it represents softness as strength and power, where comfort doesn't mean sacrificing style and femininity isn't about pleasing anyone else - but yourself!

So if you've been eyeing that timeless piece of pink lingerie - consider it a small act of self-expression and self-appreciation! After all, when your underwear looks like a dreamy Pinterest board, it's a sign you're embracing lingerie not just as fashion but as self love.