Just in! Our brand new Hold Up collection is here and it’s all about giving D–G cups the support, comfort and style they deserve, finally! This collection is made for women who need a little more from their bras. More support. More comfort. More style. Hold Up is designed to do all three…and do it well.

Hold Up is proof you don’t have to sacrifice comfort or style to get a bra that actually fits. We worked hard on these, testing, tweaking and re-fitting until they were just right. And we can’t wait for you to meet them. Plus, they’re all priced at just $39.95 and available in sizes 14 D–G, 16 D–G, 18 D–G and 20 DD–E.

Whether you’re into wirefree freedom, everyday basics or lace that brings the drama, Hold Up has you covered. With three brand-new bras designed for fuller busts, this is your sign to ditch the digging, spilling and squeezing and level up your lingerie drawer.

1. Hold Up Epic Lace Underwire Bra

This one’s for those who want lift and lace. With sculpted cups, bold lace and sheer mesh wings, it’s basically your fanciest bra that still feels like your comfiest.

2. Hold Up Unreal Wirefree Bra

No wires, no worries. Just soft sculpted cups, mesh detailing and a wide plush band that holds you in (without holding you back). It’s the bra you’ll forget you’re wearing, until someone asks where it’s from.

3. Hold Up Iconic Unpadded T-Shirt Bra

Smoothing, shaping, and no extra padding required. This everyday fave keeps things natural with unpadded cups, hidden underwire and sleek microfibre that disappears under clothes.

You’ll find Hold Up here at kayserlingerie.com.au or instore or online at your local BIG W. So whether you’re a click-to-cart girlie or a feel-before-you-buy kind of shopper, we’ve got you.

Because great lingerie shouldn’t be hard to find. It should just… hold up.