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Embracing Comfort: The Lockdown Impact and the Birth of the Alive Lingerie Collection

A Catalyst for Change 

Lockdowns forced us to rethink how we live, work, and even dress. With working from home becoming the norm and social gatherings limited, the need for restrictive clothing gave way to a desire for more comfortable attire, with loungewear and activewear seeing a surge in popularity. Amidst this transformation, the concept of comfort evolved beyond just clothing—it extended into our innermost garments as well. 

As we adjusted to spending more time at home, theKayser team recognised the need for comfort to extend to the most intimate pieces of our wardrobe. Theinception of the Alive collection was based on the idea of embracing comfort and self-expression, merging the essence of relaxation with a touch of boldness. 

The Alive Lingerie collection stands as a testament to the fusion of comfort and style, with the collection comprising of three key pieces designed to cater to diverse preferences: 

The T-Shirt Bra: A foundational piece, the t-shirt bra offers a comfortable fit that feels like second skin. The light padded cups ensure modesty while maintaining a natural silhouette. The Alive t-shirt bra is a versatile choice that seamlessly transitions from lounging at home to stepping out to run errands.  

Check our Alive T-Shirt bra

The Wire-Free Bandeau Bra: Embracing the essence of freedom, thiswireless bra offers support without the confines of a traditional underwire. The light-as-airfoam cups are brushed lined, making them super-soft against your skin and providing all-day comfort. This bra is an embodiment of ease, enabling movement without compromising on style. 

Check The Alive Bandeau bra!  

TheBrazilian Cut Brief: Thecheeky cut brief completes the ensemble. Crafted with the same attention to detail, it encapsulates comfort and style in equal measures. The brief is a canvas for bold colours, allowing individuals to express their unique personality even in the most intimate moments.  

Check our Alive Brazilian Bikini!

The Alive Lingerie collection serves as a symbol of the changing times and evolving priorities. As lockdowns compelled us to reevaluate comfort and its significance in our lives, this collection encapsulates the essence of embracing relaxation without compromising on style. The blend of bold colours, cutting-edge design and a commitment to comfort transforms lingerie into more than just garments—it becomes an experience that celebrates individuality and empowers self-expression. The Alive Lingerie collection stands as a reminder to prioritize comfort, confidence and vitality in every facet of life. 

Shop the Alive collection now, available exclusively online and instore at Big W and at Kayserlingerie.com.au.Thrive in Alive now! Get the Collection here

Not sure of your size? Use our bra sizes chart to calculate bra sizes or take our bra size finder quiz to make shopping for yourbra online easy or shop instore, find your closest Big W location here 

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