{"title":"Purple Lingerie","description":"\u003cp\u003eShop Kayser purple lingerie, a collection of bras, briefs and matching sets in a range of beautiful purple shades. From deep, jewel-toned mulberry and plum to soft lavender and pale lilac, the purple lingerie range covers purple across everyday basics, smooth microfibre styles and lacy special-occasion pieces. Purple is a colour that flatters nearly every skin tone and brings a quiet sense of luxe confidence to your drawer.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePurple lingerie occupies a unique space: it feels more elevated and personal than standard black or white, but it is not as overtly bold as red. Deep purples like mulberry and burgundy read as rich and sophisticated, making them a popular choice for matching lingerie sets and special-occasion styles. Softer purples like lilac and lavender feel feminine and fresh, working beautifully in everyday cotton briefs and lacy bralettes. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBrowse purple lingerie by style including bras, briefs and matching sets. Also explore the red, pink and blue lingerie collections for more colour options. Free AU delivery on orders over $75.\u003c\/p\u003e","products":[{"product_id":"be-you-triangle-wirefree-bralette-jacaranda","title":"Be You Triangle Wire Free Bralette","description":"Keep it comfy and effortless this season with the Be You Triangle Wirefree Bralette in Jacaranda. Our purple bralette is made with soft, buttery fabric making it incredibly soft to the touch. The fully-lined cups and wireless construction make it comfortable for everyday wear, while the adjustable straps and 4 row hooks help you create your best fit. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• Wireless bralette\u003cbr data-mce-fragment=\"1\"\u003e• Plunge V-neckline\u003cbr data-mce-fragment=\"1\"\u003e• Lined cups\u003cbr data-mce-fragment=\"1\"\u003e• Stretch for comfort\u003cbr data-mce-fragment=\"1\"\u003e• Concealed elastics\u003cbr data-mce-fragment=\"1\"\u003e• Adjustable straps\u003cbr data-mce-fragment=\"1\"\u003e• 4 row hooks for extra back adjustment\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWear it with the Be You Hipster Brief for a bright and bold lingerie look. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/be-you\"\u003eBe You\u003c\/a\u003e collection of playful lingerie is a little bit sporty and a little bit feminine\u003c\/span\u003e. Designed for the confident and modern woman, this collection embraces your unique style while ensuring you feel comfortably yourself.\u003cbr data-mce-fragment=\"1\"\u003e","brand":"Kayser","offers":[{"title":"XXS \/ 6 \/ Jacaranda","offer_id":41319192068150,"sku":"9341263685001","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ 8 \/ Jacaranda","offer_id":41319192100918,"sku":"9341263684998","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"S \/ 10 \/ Jacaranda","offer_id":41319192231990,"sku":"9341263684974","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ 12 \/ Jacaranda","offer_id":41347523018806,"sku":"9341263684967","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ 14 \/ Jacaranda","offer_id":41347523051574,"sku":"9341263684950","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"XL \/ 16 \/ Jacaranda","offer_id":41347523084342,"sku":"9341263684981","price":5.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/BeYou_TriangleBra_Jacaranda_11091.jpg?v=1699508356"},{"product_id":"be-you-high-cut-mesh-brief-jacaranda","title":"Be You High Cut Mesh Brief","description":"Keep it comfy and effortless this season with the Be You High Cut Mesh Brief in Jacaranda. This purple knicker is made with soft mesh fabric with a wide folded waistband. Featuring a mid-rise waist and high-cut leg line finished with sheer organza elastic, this will soon become your everyday favourite underwear. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• All over mesh design\u003cbr data-mce-fragment=\"1\"\u003e• Mid rise waist\u003cbr data-mce-fragment=\"1\"\u003e• High cut leg line\u003cbr data-mce-fragment=\"1\"\u003e• Wide folded waistband \u003cbr data-mce-fragment=\"1\"\u003e• Flat finished legs with sheer organza elastic\u003cbr data-mce-fragment=\"1\"\u003e• Stretch for comfort\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWear it with the Be You Mesh Scoop Crop for a bright and bold lingerie look. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/be-you\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.kayserlingerie.com.au\/collections\/be-you\"\u003eBe You\u003c\/a\u003e collection of playful lingerie is a little bit sporty and a little bit feminine\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Designed for the confident and modern woman, this collection embraces your unique style while ensuring you feel comfortably yourself.\u003c\/span\u003e\u003cbr\u003e","brand":"Kayser","offers":[{"title":"XXS \/ 6 \/ Jacaranda","offer_id":41347577741366,"sku":"9341263679833","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ 8 \/ Jacaranda","offer_id":41347577774134,"sku":"9341263679826","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"S \/ 10 \/ Jacaranda","offer_id":41319194853430,"sku":"9341263679802","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ 12 \/ Jacaranda","offer_id":41347577806902,"sku":"9341263679796","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ 14 \/ Jacaranda","offer_id":41347577839670,"sku":"9341263679789","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ 16 \/ Jacaranda","offer_id":41347577872438,"sku":"9341263679819","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"2XL \/ 18 \/ Jacaranda","offer_id":41347577905206,"sku":"9341263679840","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"3XL \/ 20 \/ Jacaranda","offer_id":41319195017270,"sku":"9341263679857","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"4XL \/ 22 \/ Jacaranda","offer_id":41319195050038,"sku":"9341263679864","price":5.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/BeYou_HiCutBrief_Jacaranda_2586.jpg?v=1699839886"},{"product_id":"be-you-high-cut-mesh-brief-jacaranda-neon-nellow","title":"Be You High Cut Mesh Brief","description":"Keep it comfy and effortless this season with the Be You High Cut Mesh Brief in Jacaranda\/Neon. This purple and neon yellow knicker is made with soft mesh fabric with a wide folded waistband. Featuring a mid-rise waist and high-cut leg line finished with sheer organza elastic, this will soon become your everyday favourite underwear. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e• All over mesh design\u003cbr data-mce-fragment=\"1\"\u003e• Mid rise waist\u003cbr data-mce-fragment=\"1\"\u003e• High cut leg line\u003cbr data-mce-fragment=\"1\"\u003e• Wide folded waistband \u003cbr data-mce-fragment=\"1\"\u003e• Flat finished legs with sheer organza elastic\u003cbr data-mce-fragment=\"1\"\u003e• Stretch for comfort\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWear it with the Be You Mesh Scoop Crop for a bright and bold lingerie look. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/be-you\" data-mce-fragment=\"1\" data-mce-href=\"https:\/\/www.kayserlingerie.com.au\/collections\/be-you\"\u003eBe You\u003c\/a\u003e collection of playful lingerie is a little bit sporty and a little bit feminine\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e. Designed for the confident and modern woman, this collection embraces your unique style while ensuring you feel comfortably yourself.\u003c\/span\u003e\u003cbr\u003e","brand":"Kayser","offers":[{"title":"XXS \/ 6 \/ Jacaranda_Neon","offer_id":41319195115574,"sku":"9341263679932","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"XS \/ 8 \/ Jacaranda_Neon","offer_id":41319195148342,"sku":"9341263679925","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"S \/ 10 \/ Jacaranda_Neon","offer_id":41319195181110,"sku":"9341263679901","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"M \/ 12 \/ Jacaranda_Neon","offer_id":41319195213878,"sku":"9341263679895","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"L \/ 14 \/ Jacaranda_Neon","offer_id":41319195246646,"sku":"9341263679888","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"XL \/ 16 \/ Jacaranda_Neon","offer_id":41347569942582,"sku":"9341263679918","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"2XL \/ 18 \/ Jacaranda_Neon","offer_id":41347569975350,"sku":"9341263679949","price":5.0,"currency_code":"AUD","in_stock":false},{"title":"3XL \/ 20 \/ Jacaranda_Neon","offer_id":41347570008118,"sku":"9341263679956","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"4XL \/ 22 \/ Jacaranda_Neon","offer_id":41319195377718,"sku":"9341263679963","price":5.0,"currency_code":"AUD","in_stock":true},{"title":"5XL \/ 24 \/ Jacaranda_Neon","offer_id":41319195410486,"sku":"9341263679970","price":5.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/BeYou_TriangleBra_Jacaranda_11102.jpg?v=1699507859"},{"product_id":"alive-bandeau-bra-midnight-plum","title":"Alive Bandeau Bra","description":"\u003cp\u003eFree yourself with our new Alive Collection! Designed for you to live at ease, this is your new staple Wire Free Bra in Midnight Plum.\u003c\/p\u003e\n\u003cp\u003e• Purple wire-free bra that combines comfort and style\u003cbr\u003e• Features a flattering scoop neck\u003cbr\u003e• Super soft brushed fabric for a snug and comfy fit\u003cbr\u003e• Soft moulded and floating cups for support and shaping\u003cbr\u003e• Gel elastic on the wings feels so soft, yet supportive\u003cbr\u003e• Soft supportive adjustable straps\u003cbr\u003e• Padded hook and eye closure to minimise dig\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWear it with: Matches perfectly with the Alive Brazilian Bikini. Wear as a matching midnight plum lingerie set or mix and match colours from the Alive collection. \u003cbr\u003e\u003cbr\u003eThe bandeau bra can also be styled as outerwear! Wear it with a blazer and high-waisted skirt or pair of pants for maximum style points. It's just the right amount of daring, with the security and comfort you need.\u003c\/p\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/alive\"\u003eAlive collection\u003c\/a\u003e is available exclusive online and instore at Big W and here at Kayserlingerie.com.au. Find your nearest Big W location \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/pages\/stockist\" data-mce-href=\"https:\/\/www.kayserlingerie.com.au\/pages\/stockist\"\u003ehere\u003c\/a\u003e. \u003c\/p\u003e","brand":"Kayser","offers":[{"title":"12B \/ Midnight Plum","offer_id":41809039097910,"sku":"9360683115950","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"12C \/ Midnight Plum","offer_id":41809039130678,"sku":"9360683115967","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"12D \/ Midnight Plum","offer_id":41809039163446,"sku":"9360683115974","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"12DD \/ Midnight Plum","offer_id":41809039196214,"sku":"9360683115981","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"14B \/ Midnight Plum","offer_id":41809039228982,"sku":"9360683115998","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"14C \/ Midnight Plum","offer_id":41809039261750,"sku":"9360683116001","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"14D \/ Midnight Plum","offer_id":41809039294518,"sku":"9360683116018","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"14DD \/ Midnight Plum","offer_id":41809039327286,"sku":"9360683116025","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"16C \/ Midnight Plum","offer_id":41809039392822,"sku":"9360683116049","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"16D \/ Midnight Plum","offer_id":41809039425590,"sku":"9360683116056","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"16DD \/ Midnight Plum","offer_id":41809039458358,"sku":"9360683116063","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"18C \/ Midnight Plum","offer_id":41809039589430,"sku":"9360683116094","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"18D \/ Midnight Plum","offer_id":41809039720502,"sku":"9360683116100","price":15.0,"currency_code":"AUD","in_stock":true},{"title":"18DD \/ Midnight Plum","offer_id":41809039818806,"sku":"9360683116117","price":15.0,"currency_code":"AUD","in_stock":false},{"title":"20D \/ Midnight Plum","offer_id":41809039917110,"sku":"9360683116124","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/Alive_BandeauBra_MidnightPlum_106441.jpg?v=1713162015"},{"product_id":"2-pack-daily-essentials-stretch-lace-cotton-hi-cut-219-fragrant-lilac-ivory","title":"2 Pack Daily Essentials Stretch Lace \u0026 Cotton Hi-Cut (219)","description":"\u003cp\u003eThe Daily Essentials Stretch Lace \u0026amp; Cotton Hi-Cut you know and love, now in a 2 pack!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Daily Essentials Stretch Cotton \u0026amp; Lace Hi-Cut (219) knickers in Fragrant Lilac and Ivory are the ultimate everyday brief. Featuring a sophisticated lace front and stretch cotton body, these hi-cut briefs will support and hug all day long. Like a classic bikini cut, the hi-cut brief sits a little higher on the waist and the leg line, offering freedom of movement and a flattering silhouette. Perfect for being out and about or lounging around, this hi-cut is designed to last and provide optimum comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Hi-cut leg line\u003cbr\u003e• Cotton \u0026amp; lace panelling\u003cbr\u003e• Stretch for comfort\u003cbr\u003e• Mid-rise\u003cbr\u003e• Elastic waistband\u003cbr\u003e• Sizes 10-18\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKayser \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/daily-essentials\"\u003eDaily Essentials\u003c\/a\u003e is our classic lingerie collection of bras, camis, and full-coverage briefs that can be worn day after day. Perfect for those looking for a little extra support.\u003c\/p\u003e","brand":"Kayser","offers":[{"title":"10 \/ 2pack - Fragrant Lilac\/Ivory","offer_id":42784723042358,"sku":"9360683142147","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"12 \/ 2pack - Fragrant Lilac\/Ivory","offer_id":42784723075126,"sku":"9360683142154","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"14 \/ 2pack - Fragrant Lilac\/Ivory","offer_id":42784723107894,"sku":"9360683142161","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"16 \/ 2pack - Fragrant Lilac\/Ivory","offer_id":42784723140662,"sku":"9360683142178","price":24.95,"currency_code":"AUD","in_stock":true},{"title":"18 \/ 2pack - Fragrant Lilac\/Ivory","offer_id":42784723173430,"sku":"9360683142185","price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/DailyEssentialsStretchLace_CottonHi-CutLilacIvory.png?v=1718846947"},{"product_id":"2-pack-daily-essentials-stretch-lace-cotton-hi-cut-219-fragrant-lilac","title":"Daily Essentials Stretch Lace \u0026 Cotton Hi-Cut (219)","description":"\u003cp\u003eThe Daily Essentials Stretch Cotton \u0026amp; Lace Hi-Cut (219) knickers in Fragrant Lilac are the ultimate everyday brief. Featuring a sophisticated lace front and stretch cotton body, these hi-cut briefs will support and hug all day long. Like a classic bikini cut, the hi-cut brief sits a little higher on the waist and the leg line, offering freedom of movement and a flattering silhouette. Perfect for being out and about or lounging around, this hi-cut is designed to last and provide optimum comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Hi-cut leg line\u003cbr\u003e• Cotton \u0026amp; lace panelling\u003cbr\u003e• Stretch for comfort\u003cbr\u003e• Mid-rise\u003cbr\u003e• Elastic waistband\u003cbr\u003e• Sizes 10-18\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKayser Daily Essentials is our classic lingerie collection of bras, camis, and full-coverage briefs that can be worn day after day. Perfect for those looking for a little extra support.\u003c\/p\u003e","brand":"Kayser","offers":[{"title":"10 \/ Fragrant Lilac","offer_id":42784746831926,"sku":"9360683142253","price":12.5,"currency_code":"AUD","in_stock":true},{"title":"12 \/ Fragrant Lilac","offer_id":42784746864694,"sku":"9360683142260","price":12.5,"currency_code":"AUD","in_stock":false},{"title":"14 \/ Fragrant Lilac","offer_id":42784746897462,"sku":"9360683142277","price":12.5,"currency_code":"AUD","in_stock":false},{"title":"16 \/ Fragrant Lilac","offer_id":42784746930230,"sku":"9360683142284","price":12.5,"currency_code":"AUD","in_stock":false},{"title":"18 \/ Fragrant Lilac","offer_id":42784746962998,"sku":"9360683142291","price":12.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2514\/0262\/files\/219_Cotton_LaceHiCut_FragrantLilac_3132_a43595a1-0002-450b-bea3-ecf5a81c354d.jpg?v=1724131493"},{"product_id":"daily-essentials-stretch-lace-cotton-full-brief-219-fragrant-lilac-ivory","title":"2 Pack Daily Essentials Stretch Lace \u0026 Cotton Full Brief (219)","description":"\u003cp\u003eThe Daily Essentials Stretch Lace \u0026amp; Cotton Full Brief you know and love, now in a 2 pack!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Daily Essentials Stretch Cotton \u0026amp; Lace Full Brief Knickers in Fragrant Lilac and Ivory are a great option for everyday wear. These full-coverage panties have lace side panels and a breathable cotton body for all-day comfort. With a wonderful bow accent and bold magnificent lace, these underwear are stylish and functional. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e• Full coverage briefs\u003cbr\u003e• Cotton \u0026amp; lace panelling\u003cbr\u003e• Stretch for comfort\u003cbr\u003e• Cute bow details\u003cbr\u003e• Elastic waistband\u003cbr\u003e• Sizes 12-22\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eKayser \u003ca href=\"https:\/\/www.kayserlingerie.com.au\/collections\/daily-essentials\"\u003eDaily Essentials\u003c\/a\u003e is our classic lingerie collection of bras, camis, and full-coverage briefs that can be worn day after day. 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