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Colour Crush: Hyper Violet

Let’s talk colour. If you’ve been living in a sea of black, white and nude lingerie, it’s time to shake things up because our newest colour crush, Hyper Violet just dropped in three different styles and it’s the bold, vibrant pop your lingerie drawer has been begging for.

 

What Is Hyper Violet?

Introducing Hyper Violet: the lingerie colour that’s about to take over your wardrobe. Think electric purple with a sultry twist. Hyper Violet is the kind of colour that demands attention, but it’s still wearable. It’s deep enough to feel luxe, but bright enough to add that little wow factor. It’s the perfect balance of playful and daring, which is exactly what we all need when it comes to lingerie, right?

 

Why Hyper Violet?

Why not? We’ve all got our go-to neutrals, but Hyper Violet is that fun, unexpected twist you never knew your lingerie collection needed. It’s the kind of shade that makes you feel instantly bold and confident, whether you’re the only one who knows you’re wearing it, or you’re showing it off under a sheer top.

 

Pick your Hyper Violet Style

  • Alive: The Alive Bandeau Bra, Brazilian Bikini and NEW Graduated Push Up Bra in Hyper Violet are all about keeping things comfy while looking chic. It features soft fabrics with just the right amount of stretch, giving you all-day ease without sacrificing style. Comfort never looked so bold.
  • Be Free:Our Be Free collection is designed specifically for DD+ sizes, giving extra support where you need it most. In Hyper Violet, it’s not just functional—it’s stunning, with structured balconette bras and floral lace designs that lift and enhance.
  • Brazilian:Our iconic collection features our iconic Brazilian lace in our classic styles; the Push Up Bra, Bikini, Short and Babydoll Chemise. This style perfectly balances style and sexiness with intricate lace detailing that adds a touch of fun to every look.

 

How to Style Hyper Violet

This colour is super versatile! Want to keep it subtle? Wear it under a sleek black dress or a cute white tee and let the colour peek out just enough to make a statement. Feeling daring? Pair it with a sheer blouse or a low-cut top for a bolder look. Hyper Violet was made to stand out, so don’t be afraid to let it shine.

If you’re looking to add a splash of boldness to your lingerie game, Hyper Violet is it! Whether you’re treating yourself to something new or updating your essentials, this colour will instantly up your lingerie game.

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